Per-brand analytics row

Fields

Field	Type	Description
brand	Brand	The brand this row covers.
visibility	integer	The percentage of analyzed responses in the window that mention this brand.
visibility_change	integer	The difference in visibility compared with the equal-length period immediately preceding the window. A positive value indicates an improvement.
share_of_voice	integer	This brand's share of the total tracked-brand mentions in the window.
share_of_voice_change	integer	The difference in share of voice compared with the preceding period.
sentiment	integer	The average sentiment score of this brand's mentions, on a 0-100 scale. `null` when the brand had no mentions in the window.
sentiment_change	integer	The difference in sentiment compared with the preceding period. `null` when either period lacks data.
position	number	The average position of this brand within the responses that mention it. A lower value is better.
position_change	number	The difference in position compared with the preceding period. A negative value indicates an improvement, since the average position has moved closer to the top of the answer.

{ "brand": { "id": 555, "project_id": 42, "display_name": "Acme Inc.", "aliases": [ "Acme", "Acme Co" ], "domains": [ "acme.com", "acme.co" ], "kind": "competitor", "project": { "id": 42, "organization_id": 7, "name": "Acme Marketing", "organization": { "id": 7, "name": "Acme Inc.", "created_at": "2026-05-15T09:11:42+00:00", "updated_at": "2026-05-15T09:11:42+00:00" }, "created_at": "2026-05-15T09:11:42+00:00", "updated_at": "2026-05-15T09:11:42+00:00" }, "created_at": "2026-05-15T09:11:42+00:00", "updated_at": "2026-05-15T09:11:42+00:00" }, "visibility": 73, "visibility_change": 5, "share_of_voice": 28, "share_of_voice_change": -2, "sentiment": 67, "sentiment_change": 1, "position": 1.4, "position_change": -0.2 }