Analytics

Per-brand analytics row

One analytics row per brand: visibility, share of voice, sentiment, and position over the filter window, each with its change against the preceding period.

Fields

Field Type Description
brand Brand

The brand this row covers.
visibility integer

The percentage of analyzed responses in the window that mention this brand.
visibility_change integer

The difference in visibility compared with the equal-length period immediately preceding the window. A positive value indicates an improvement.
share_of_voice integer

This brand's share of the mentions of the brands in the filter scope across the window. A segment filter narrows the scope to the segment's brands.
share_of_voice_change integer

The difference in share of voice compared with the preceding period.
sentiment integer

The average sentiment score of this brand's mentions, on a 0-100 scale. null when the brand had no mentions in the window.
sentiment_change integer

The difference in sentiment compared with the preceding period. null when either period lacks data.
position number

The average position of this brand within the responses that mention it. A lower value is better. null when the brand had no mentions in the window.
position_change number

The difference in position compared with the preceding period. A negative value indicates an improvement, since the average position has moved closer to the top of the answer. null when either period lacks data.