Analytics
Per-monitor analytics row
One analytics row per monitor: visibility, share of voice, sentiment, and position for one brand over the window, each with its change against the preceding period.
Fields
| Field | Type | Description |
|---|---|---|
| monitor | Monitor | The monitor this row covers. |
| brand | Brand | The brand the metrics are scoped to. |
| visibility | integer | The percentage of analyzed responses on this monitor that mention the brand. |
| visibility_change | integer | The difference in visibility compared with the equal-length period immediately preceding the window. |
| share_of_voice | integer | This brand's share of the mentions of the brands in the filter scope on this monitor. A segment filter narrows the scope to the segment's brands. |
| share_of_voice_change | integer | The difference in share of voice compared with the preceding period. |
| sentiment | integer | The average sentiment score on a 0-100 scale. |
| sentiment_change | integer | The difference in sentiment compared with the preceding period. |
| position | number | The average position of the brand within the responses on this monitor that mention it. A lower value is better. |
| position_change | number | The difference in position compared with the preceding period. A negative value indicates an improvement. |