Analytics

Per-prompt analytics row

One analytics row per prompt: the core metrics for one brand over the window, plus the distinct tracked brands the prompt's answers mentioned.

Fields

Field Type Description
prompt Prompt

The prompt this row covers.

brand Brand

The brand the metrics are scoped to.

visibility integer

The percentage of analyzed responses to this prompt that mention the brand.

visibility_change integer

The difference in visibility compared with the equal-length period immediately preceding the window.

share_of_voice integer

This brand's share of the mentions of the brands in the filter scope on this prompt. A segment filter narrows the scope to the segment's brands.

share_of_voice_change integer

The difference in share of voice compared with the preceding period.

sentiment integer

The average sentiment score on a 0-100 scale. null when the brand had no mentions on this prompt.

sentiment_change integer

The difference in sentiment compared with the preceding period. null when either period lacks data.

position number

The average position of the brand within the responses to this prompt that mention it. A lower value is better. null when the brand had no mentions on this prompt.

position_change number

The difference in position compared with the preceding period. A negative value indicates an improvement. null when either period lacks data.

mentions Brand[]

The distinct tracked brands that were mentioned in this prompt's responses during the window.