Free tool
Free schema markup generator
Build valid JSON-LD structured data for your pages. Pick a type, fill the fields, and copy the markup. Search crawlers and AI engines both read it to understand what your page is about.
Your JSON-LD
Everything runs in your browser, so nothing you type is sent anywhere. Paste the markup into your page <head>.
Definition
What is schema markup?
Schema markup is structured data, a small block of machine-readable JSON-LD you add to a page, that states plainly what the page is: an organization, an article, a product, or a set of questions and answers.
Search engines have read structured data for years to build rich results. AI engines read it too. When a model is deciding what your page is about and whether to cite it, an explicit FAQPage or Article block removes the guesswork. You are telling it directly, rather than hoping it infers correctly from the prose.
The format the major engines prefer is JSON-LD, placed in a <script type="application/ld+json"> tag in your page head. This generator produces exactly that, validated against the shape schema.org defines for each type.
Coverage
Four schema types worth shipping first.
These four cover most of what a marketing site needs. Start with the type that matches the page you are working on.
Organization
Your company, its logo, and its social profiles. One block, usually on the homepage.
FAQPage
Questions and answers. The structure AI engines lift most readily into their responses.
Article
Blog posts and guides, with author and publish date so freshness reads clearly.
Product
A product with its brand and price, for store and pricing pages.
Why it matters
Why structured data helps AI visibility.
When an AI engine grounds an answer, it picks a small set of pages and reads them quickly. Structured data is the fastest way for it to read yours correctly.
A page that declares its FAQPage data hands the model question-and-answer pairs it can quote directly. A page that declares its Article data hands it a clean headline and a publish date. The model does not have to infer any of it from the layout.
Schema markup is not a ranking trick; it is hygiene. It works best alongside the rest of your GEO groundwork, so generate the markup here, then check the page with the GEO readiness checker.
Related
More free GEO tools.
Ship your structured data, then check the rest of your AI search readiness with the other free tools.
Track how AI engines read your pages.
Structured data tells AI engines what your page is. Pineprompt tells you whether they then name and cite your brand, refreshed daily across all eight engines.