Glossary

AI search glossary

Short, careful definitions of the terms that come up when you track how AI engines talk about your brand. Ten entries, written for operators.

Generative Engine Optimization GEO

Shaping content, site structure, and third-party coverage to earn mentions and citations inside AI-generated answers.

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Answer Engine Optimization AEO

The broader discipline of preparing content for direct-answer surfaces: featured snippets, Google AI Overview, and conversational answer engines.

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Google AI Overview

The AI-generated summary Google places above classic search results on qualifying queries.

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Google AI Mode

Google's separate conversational search surface. The response replaces the classic results page for qualifying queries.

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LLMs.txt

A proposed plain-text manifest that points AI crawlers at the highest-signal pages on your site. Adoption is mixed.

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Large Language Model LLM

The neural-network model class that powers ChatGPT, Google Gemini, Claude, Perplexity, Grok, and the rest.

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Prompt Fan-Out

Expanding a seed topic into dozens of realistic buyer prompts, so tracking reflects the shape of real demand.

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Share of Voice in AI

The percentage of tracked AI answers that name your brand versus each competitor.

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AI citation

A URL cited as a source inside an AI answer. The currency of content authority in AI search.

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Retrieval-Augmented Generation RAG

The pattern of grounding a language model's answer in documents retrieved from a live index. Used, in different ways, by most AI search engines.

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Track what the glossary describes.

Pineprompt monitors eight AI answer engines daily, in the country and language your buyers use. See our methodology for what we capture and how.