Understanding results
Brand mentions
A brand mention records that a brand appears in a response, where in the answer it appears, and how favorably it is framed. Mentions are the bridge between raw answers and the metrics: visibility, share of voice, sentiment, and position are all aggregations over them.
How mentions are detected
After a response is collected, Pineprompt analyzes the answer text and records a mention for every brand whose name appears in it. Detection is strict on one point: the brand's display name, or one of its aliases, must appear verbatim in the text. An answer that describes your product without ever naming it produces no mention. This keeps every mention verifiable; you may open the response and find the name.
Detection is not limited to the brands you added. When the analysis finds a brand you do not track, it is recorded as a discovered brand, so the competitors the platforms actually talk about surface on their own. The brands page describes how discovered brands become tracked competitors.
What each mention carries
- Position
- The 1-based order in which the brand first appears in the answer, relative to the other mentioned brands. The first brand named is position 1. Repeat appearances do not create additional mentions or change the position.
- Sentiment score
- A 0 to 100 score for how the answer frames the brand at this mention, where 50 is neutral, higher is favorable, and lower is critical. The anchors of the scale are described on the sentiment page.
When mentions look wrong
The two questions that come up most often have the same diagnostic path.
If a mention seems to be missing, read the answer text and check which name the platform used. If it used a spelling variant, an abbreviation, or a product name you have not registered, add it as an alias on the brand and future responses will match it. Pineprompt does not back-fill mentions for responses analyzed before the alias existed, so the effect appears in new data.
If a sentiment score seems off, read the mention in context. The score reflects the framing of the answer as a whole toward the brand, so a mostly positive answer with one caveat typically lands in the 60s rather than at either extreme. Individual scores matter far less than their average over time, which is what the sentiment metric reports.
Next steps
Mentions tell you what the platforms said; the sources they cite tell you why they said it.