Brands

The four kinds of brand

Every brand in a project is one of four kinds, and the kind determines how it is treated in your analytics.

Own

The brand the project is about. Each project has exactly one, and every headline metric on the dashboard is computed for it.

Competitor

A brand you added to track alongside your own. Competitors appear in the brand table and count toward the share-of-voice denominator.

Discovered

A brand Pineprompt found in the answers without you adding it. Discovered brands are recorded but do not affect your tracked metrics until you promote them to competitors.

Ignored

A brand you have explicitly excluded. Ignored brands are hidden from your analytics entirely.

The discovered kind is worth reviewing from time to time. When the platforms keep recommending a company you have never heard of, that is usually the moment to promote it to a competitor so it starts counting toward share of voice.

Names, aliases, and domains

A brand has a display name, an optional list of aliases, and an optional list of domains. Pineprompt only records a mention when the brand's name, or one of its aliases, actually appears in the answer text, so the aliases are how you teach it your brand's spelling variants: an abbreviation, a former name, or a product name the market uses interchangeably with the company. Domains help attribute cited URLs to the right brand.

If your visibility looks lower than the answers suggest it should be, missing aliases are the most common cause. You should read a few recent responses and check which name the platforms are actually using.

Choosing competitors

Share of voice is computed across your own brand and your tracked competitors, so the competitor set defines the market you are measuring yourself against. You should add the alternatives your buyers genuinely weigh you against rather than every company in the category; a focused set of five to ten competitors produces a share-of-voice figure you can act on.

Next steps

With brands in place, the numbers on your dashboard have meaning. The key metrics section explains exactly how each one is computed.