How to track your brand in Claude

Claude is Anthropic's AI assistant. People ask it for tools, vendors and comparisons, and it names brands. To track yours, pick a fixed set of prompts, run them on a schedule, and record whether Claude mentions you, where, how it describes you and which sources it cites.

This guide covers how Claude builds an answer, how to check it by hand, which prompts to track, what to measure and what you can do to improve the result.

How Claude sources its answers

Claude is a large language model made by Anthropic. It answers in one of two modes, and they give different results.

Web search off. Claude answers from its training data. It has a knowledge cutoff, so newer products, prices and news may be missing or out of date. There are no citations in this mode. If your brand is well covered in public text from before the cutoff, Claude may know it. If not, it may say it does not know you, or it may guess.

Web search on. Claude can search the web, read results and write an answer based on them. When it does, it shows the sources it used as citations, so you can see which pages shaped the answer. This is a form of retrieval-augmented generation. Claude decides for itself whether a question needs a search, and whether web search is available depends on the app, plan and settings. API use has its own tool setup.

So check both modes. Memory shows what Claude believes about you. Search shows whether your pages and the sites that cover you can be found today. See training data vs live retrieval.

Choose the prompts to track

Start with 20 to 50 prompts. Write them the way a buyer would ask, not the way a marketer would.

• Category prompts: "What are the best project management tools for small agencies?"
• Comparison prompts: "Compare Tool A and Tool B for a team of ten."
• Problem prompts: "How do I reduce churn in a subscription app?"
• Branded prompts: "What is Pineprompt and who is it for?"

Keep branded and non-branded prompts separate. Branded prompts show what Claude believes about you. Non-branded prompts show whether new buyers find you.

Freeze the wording. If you change a prompt, you lose the trend. Add new prompts as new rows. To find more phrasings buyers use, the prompt fan-out generator expands one prompt into the related searches an AI engine may run.

Check Claude manually

1. Open Claude in a new chat for every prompt, so earlier turns do not carry over.
2. Decide on web search for the run, on or off, and keep it the same across the set. Run the key prompts in both modes.
3. Record the date, the model name shown, and the prompt.
4. Copy the full answer into a sheet.
5. Note whether your brand appears, its position in any list, and how it is described.
6. If Claude searched, record each cited URL and its domain.
7. Run each prompt three times. Answers vary.

Twenty prompts at three runs each is sixty answers, and that is one snapshot. Repeat weekly.

What to measure

Mentions. The share of runs in which your brand is named. This is your brand mention rate. If it is zero, nothing else matters yet.

Position. Where you appear in a list or recommendation. See position in answer.

Sentiment. Whether the wording is positive, neutral or negative, and whether it is accurate. A confident false statement is a brand hallucination and needs a fix.

Cited sources. Which URLs Claude cites when web search is on. With search off there are none, so record that as a separate case. Separate your own pages from third party pages, and note the difference between being mentioned and being cited.

Share of voice. Your mentions divided by all brand mentions across your prompt set, compared with named competitors. See share of voice in AI.

Report each as an average across repeated runs. Expect answer volatility: a small weekly move is usually noise, while a steady change over a month is a signal.

Where manual tracking breaks down

Sixty answers a week is already an hour or more of copying and reading. Add competitors, more prompts and other engines and it stops being practical. Sheets also lose detail such as the source list and the exact wording.

Buyers use several assistants, and they disagree with each other. Pineprompt tracks 8 engines daily on every plan: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Google AI Mode, Grok and Copilot. It stores the answers, mentions, position, sentiment and citations for each run. The Claude visibility tracker page shows what that looks like. There is no free trial. Plans are on the pricing page.

How to improve your visibility in Claude

Write pages that answer the prompts. For each prompt where you are missing, build a page for the real question: a comparison, a use case, a pricing explainer. Put the direct answer first.

Get covered by the sources it already cites. If the same review sites, directories or forums appear again and again in your citation lists, be listed and described accurately there.

Be consistent about your entity. Use the same name, description and category on your site, profiles and listings, and add structured data.

Act where the engine reads. Claude has no built-in index of its own that you can submit to. Search results come from the web, so crawlable, clear pages matter. Check that you are not blocking Anthropic's crawlers in your robots.txt by accident, and decide on purpose what you allow.

Correct errors at the source. If Claude repeats an outdated price or feature, find where it came from, update it, then watch the next runs.

A simple weekly routine

1. Run the fixed prompt set, three runs each.
2. Update mentions, position, sentiment, cited sources and share of voice.
3. List the three biggest gaps: prompts where a competitor appears and you do not.
4. Ship one page or listing fix for each gap.
5. Review after four weeks.

Summary

Track Claude with a fixed prompt set, repeated runs and five measures: mentions, position, sentiment, cited sources and share of voice. Improve it by publishing clear pages, earning coverage on the sources it cites, and fixing wrong facts where they start. Start by hand, and move to a tool when the volume gets in the way.